(Virtual) August Luncheon: B2B Content Marketing in 2021 and Beyond
B2B Content Marketing in 2021 and Beyond
Content marketing provides B2B brands with a way to generate brand awareness, build credibility, and educate customers. But the B2B content marketing landscape is constantly evolving and shifting. In this presentation, Andrew Wiecek from Weber Shandwick will provide an update on the B2B content marketing landscape, including trends, tips, and strategies to engage with customers with a particular focus on why LinkedIn has become the platform of choice for B2B marketers.
11:45 AM - Start Time
Andrew Wiecek, SVP, Integrated Media Strategy, Weber Shandwick
Andrew Wiecek, SVP, Integrated Media Strategy at Weber Shandwick, has helped B2B clients develop and execute best-in-class content strategies and solve their marketing challenges. He also specializes in executive visibility—with a particular focus on LinkedIn—working directly with C-suite executives at ExxonMobil, Sanofi, Sealed Air, and Tork to increase their thought leadership presence in their respective industries.