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Events

(Virtual) August Luncheon: B2B Content Marketing in 2021 and Beyond

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, August 10, 2021
Time: Wednesday, August 11, 2021 12:00 PM - 1:00 PM

Event Description:

B2B Content Marketing in 2021 and Beyond

Content marketing provides B2B brands with a way to generate brand awareness, build credibility, and educate customers. But the B2B content marketing landscape is constantly evolving and shifting. In this presentation, Andrew Wiecek from Weber Shandwick will provide an update on the B2B content marketing landscape, including trends, tips, and strategies to engage with customers with a particular focus on why LinkedIn has become the platform of choice for B2B marketers.

Key Takeaways

  1. How B2B brands are using content marketing to generate brand awareness, build credibility and educate customers
  2. How B2B brands can start leveraging content marketing to achieve their business goals
  3. Why it’s important to leverage LinkedIn in your content marketing strategies

Agenda

11:45 AM - Start Time
11:50 AM - Announcements & Speaker Introduction
12:00 PM - Speaker Presentation, Q&A
1:00 PM - Adjourn

Speaker Biography

Andrew Wiecek, SVP, Integrated Media Strategy, Weber Shandwick

Andrew Wiecek, SVP, Integrated Media Strategy at Weber Shandwick, has helped B2B clients develop and execute best-in-class content strategies and solve their marketing challenges. He also specializes in executive visibility—with a particular focus on LinkedIn—working directly with C-suite executives at ExxonMobil, Sanofi, Sealed Air, and Tork to increase their thought leadership presence in their respective industries.

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