(Virtual Workshop) How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks
How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks
In this noisy and highly saturated economy, the only way to build brand loyalty is to cater to your customers’ preferences. Every brand, no matter the industry or size, can learn from binge worthy brands and apply the principles of personalization or risk being disrupted by their competition.
This session focuses on how brands can use AI to increase personalization and customer loyalty. After this session, you’ll be able to:
11:45 PM - Start Time
Sterling McKinley is a windowpane-suit-wearing, international keynote speaker, and digital marketing and brand strategist. Sterling has provided digital marketing, social media, and branding strategies on projects with the Department of Defense, Bridgestone Golf, and Sprint. His newest book, Binge Worthy Branding, examines how Amazon, Netflix, and Starbucks are using artificial intelligence to personalize their branding and build brand loyalty. His writing and presentations are the perfect blend of useful, simple, practical, and relatable advice. His goal is to help brands become more human while building stronger connections with their customers. Sterling lives outside of Washington, D.C., with his wife and son. He enjoys traveling to speaking opportunities worldwide.