Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual Workshop) How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $25.00
Non-Member $25.00
Last Day to Register: Wednesday, September 22, 2021
Time: Thursday, September 23, 2021 11:45 AM - 1:30 PM

Event Description:

How to Create a Binge-Worthy Brand: Using AI Like Netflix, Amazon & Starbucks

In this noisy and highly saturated economy, the only way to build brand loyalty is to cater to your customers’ preferences. Every brand, no matter the industry or size, can learn from binge worthy brands and apply the principles of personalization or risk being disrupted by their competition.

This session focuses on how brands can use AI to increase personalization and customer loyalty. After this session, you’ll be able to:

Key Takeaways:

  1. Create better-performing content while increasing engagement rates.
  2. Integrate AI without losing the human element.
  3. Increase customer retention & reduce customer churn rates.


11:45 PM - Start Time
11:50 PM - Announcements & Speaker Introduction
12:00 PM - Speaker Presentation, Q&A
1:30 PM - Adjourn


Sterling McKinley

Sterling McKinley is a windowpane-suit-wearing, international keynote speaker, and digital marketing and brand strategist. Sterling has provided digital marketing, social media, and branding strategies on projects with the Department of Defense, Bridgestone Golf, and Sprint. His newest book, Binge Worthy Branding, examines how Amazon, Netflix, and Starbucks are using artificial intelligence to personalize their branding and build brand loyalty. His writing and presentations are the perfect blend of useful, simple, practical, and relatable advice. His goal is to help brands become more human while building stronger connections with their customers. Sterling lives outside of Washington, D.C., with his wife and son. He enjoys traveling to speaking opportunities worldwide.

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