Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) October Luncheon: It’s Not About Likes: B2B Social Community Building

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, October 5, 2021
Time: Wednesday, October 6, 2021 12:00 PM - 1:00 PM

Event Description:

It’s Not About Likes: B2B Social Community Building

Many B2B marketers struggle with making social media “work” for their organization. While the ultimate goal is to promote sales, most B2B sales don’t occur online, making it tough to attribute social’s influence to your overall marketing efforts. The result can be infrequent and unfocused posts, and reporting on vanity metrics offering little ROI.

By taking a community-building approach, brands can refresh their outlook on social media using an approach that will leverage the power of a tightly curated audience to drive customer-centric decisions and improve retention, lower support costs, and drive innovation.

Key Takeaways

  1. What is community building in B2B?
  2. Why is there great value in community building in B2B
  3. How and where does this fit in an overall marketing mix?
  4. Key strategies for building community


11:45 AM - Start Time
11:50 AM - Announcements & Speaker Introduction
12:00 PM - Speaker Presentation, Q&A
1:00 PM - Adjourn

Speaker Biography

Jill Golden, President, Simple Machines Marketing

Jill Golden is the president of Simple Machines Marketing, a digital agency specializing in helping B2B companies improve their lead generation efforts with marketing and sales automation technology. Jill regularly speaks about marketing, sales, and technology at Vistage International and regional chambers of commerce. She is a small business mentor for 1871, Chicago’s technology and entrepreneurship center, and was recently featured in HubSpot’s Agency Unfiltered web series. She's an Ironwoman in training and die-hard Cubs fan.

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