Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) Linking Marketing Talent Strategy to Corporate Business Planning

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $20.00
Student $20.00
Guest $30.00
Non-Member $30.00
Last Day to Register: Monday, October 25, 2021
Time: Tuesday, October 26, 2021 7:30 AM - 8:30 AM

Event Description:

AMA+ Leadership Series

Linking Marketing Talent Strategy to Corporate Business Planning

As marketing leaders work to drive influence and impact across their organizations today, how they map their marketing talent strategy to the company business strategy has become more critical than ever. During this session, Ryan will reflect on key lessons and approaches that have been applied at Vermeer Corporation regarding how:

  1. Talent engagement has become core to annual business planning at Vermeer; and
  2. Career pathing and intentional talent competency definition and development have brought a new level of clarity to overall talent planning and strategy at a time when marketing's role inside the organization continually evolves.

Key Takeaways

Participants will walk away with an understanding of:

  • How companies like Vermeer directly link to talent planning to enterprise planning.
  • What it takes to define actionable career competencies across several functions within a marketing organization.
  • How competencies can play an integral role in annual talent growth and planning.


7:30 am – Announcements & Speaker Introduction
7:35 am – Speaker Presentation
8:20 am – Questions & Answers
8:30 am – Adjourn

Speaker Biography

Ryan Benbo, Senior Director of Marketing, Vermeer Corporation

Ryan Benbo is senior director of marketing for Vermeer Corporation, an agricultural and industrial equipment manufacturer based in Pella, Iowa. In this role, he gets to combine his passion for branding and storytelling with his love of farm and construction equipment. He leads a global marketing, training and technical communications team focused on equipping dealers with the expertise they need to support customers and helping the company share how its equipment makes a real impact on important work happening across the globe.

Ryan joined Vermeer in 2015 after serving as a senior vice president in the Minneapolis office of Weber Shandwick, one of the world’s leading public relations and branding firms. In his more than 12 years, he led strategic brand, marketing and communication initiatives for a variety of global clients in the defense, outdoor powersports, construction equipment and health care industries. He began his career with the Minnesota Department of Agriculture serving in a variety of communications roles. He holds a BA in Communications, as well as a Master’s in Theological studies from the University of Northwestern St. Paul.



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