(Virtual) Linking Marketing Talent Strategy to Corporate Business Planning
AMA+ Leadership Series
Linking Marketing Talent Strategy to Corporate Business Planning
As marketing leaders work to drive influence and impact across their organizations today, how they map their marketing talent strategy to the company business strategy has become more critical than ever. During this session, Ryan will reflect on key lessons and approaches that have been applied at Vermeer Corporation regarding how:
Participants will walk away with an understanding of:
7:30 am – Announcements & Speaker Introduction
Ryan Benbo, Senior Director of Marketing, Vermeer Corporation
Ryan Benbo is senior director of marketing for Vermeer Corporation, an agricultural and industrial equipment manufacturer based in Pella, Iowa. In this role, he gets to combine his passion for branding and storytelling with his love of farm and construction equipment. He leads a global marketing, training and technical communications team focused on equipping dealers with the expertise they need to support customers and helping the company share how its equipment makes a real impact on important work happening across the globe.
Ryan joined Vermeer in 2015 after serving as a senior vice president in the Minneapolis office of Weber Shandwick, one of the world’s leading public relations and branding firms. In his more than 12 years, he led strategic brand, marketing and communication initiatives for a variety of global clients in the defense, outdoor powersports, construction equipment and health care industries. He began his career with the Minnesota Department of Agriculture serving in a variety of communications roles. He holds a BA in Communications, as well as a Master’s in Theological studies from the University of Northwestern St. Paul.