Events - AMA Iowa | Iowa Chapter of the American Marketing Association


(Virtual) December Luncheon: Destination Marketing to the LGBTQ Community

Event Details:

Event Type: Open to members and non-members
Registration: Required
Registration Fees:
Member $15.00
Student $15.00
Guest $20.00
Non-Member $20.00
Last Day to Register: Tuesday, November 30, 2021
Time: Wednesday, December 1, 2021 11:45 AM - 1:00 PM

Event Description:

Destination Marketing to the LGBTQ Community: A Conversation with Cedar Rapids Tourism

As part of their inclusiveness initiative and to promote the welcome nature of the community, Cedar Rapids Tourism recently developed a focus for reaching the LGBTQ community. In a conversational format, Julie will share why the initiative is important, how the initiative continues to grow, data regarding the financial impact on the organization and marketing resources.

Key Takeaways

  1. Attendees will leave having heard why this initiative is important to an organization.
  2. How Cedar Rapids Tourism determined their strategy
  3. Marketing resources for reaching the LGBTQ community


11:45 AM - Start Time
11:50 AM - Announcements & Speaker Introduction
12:00 PM - Speaker Presentation, Q&A
1:00 PM - Adjourn

Speaker Biography

Julie Stow, Director of Meetings and Conventions, Cedar Rapids Tourism Office

Julie Stow, a native Californian, found her way to Iowa in her role as Human Resource Director at Nordstrom for the opening of their Fulfillment Center. Her enthusiasm for the community led her to the Chamber of Commerce/Economic Alliance where she provided support to local businesses. In 2016 she headed to Napa to pursue her dream of working in the wine industry. She spent what she now calls her Napa Sabbatical at Fontanella Winery hosting guests and observing the winemaking process.  In 2017 her ruby slippers led her back home to Iowa where she is using her passion for the community to attract visitors to Cedar Rapids. In her free time she serves on the City of Cedar Rapids Visual Arts Commission, is on the advisory board for the Economic Alliance Leadership program, is a board member for Czech Village New Bo Main Street, an advocate for the arts and enjoys sharing wine with friends.

© 2022 Iowa Chapter of the American Marketing Association. All Rights Reserved.