A brand new beginning: the role of PR and marketing in an integrated brand launch
Join Lisa Holtorf and Ben Handfelt of Strategic America and Joel D. Duncan of Aureon at our next AMA Iowa luncheon on December 7, as they present some of the challenges and successes of their three-year rebranding journey for outsourced business solutions provider, Aureon.
- How research informs strategy
- What marketing tools are necessary for optimal brand messaging
- How to market the brand internally to get buy-in for the external launch