A brand new beginning: the role of PR and marketing in an integrated brand launch

A brand new beginning: the role of PR and marketing in an integrated brand launch

 

Join Lisa Holtorf and Ben Handfelt of Strategic America and Joel D. Duncan of Aureon at our next AMA Iowa luncheon on December 7, as they present some of the challenges and successes of their three-year rebranding journey for outsourced business solutions provider, Aureon.

 
Find out how marketing, digital, creative and PR worked together to take five wholly unique businesses (INS Family of Companies) with seemingly disparate product offerings and different company cultures and combined those into one cohesive unit to provide internal unity and external clarity.
 
Key Takeaways:
  • How research informs strategy
  • What marketing tools are necessary for optimal brand messaging
  • How to market the brand internally to get buy-in for the external launch
 
To learn more from Strategic America about rebranding your business, read this post from their blog.
12/07/2016 9:32 AM |Add a comment
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