Learn 5 actionable ways to enhance your LinkedIn marketing strategy
AMA Iowa’s next Special Interest Group (SIG) presentation will take place December 14 at 3 pm at Blue Compass. Katrina Reger, Digital Marketing Specialist from Blue Compass will show you how to enhance your LinkedIn marketing strategy.
Did you know 13% of LinkedIn users don’t have a Facebook account and 59% do not regularly visit Twitter? While Facebook is the social media marketing powerhouse, LinkedIn provides marketers the opportunity to reach customers who are not accessible via other social media platforms. This presentation will capitalize on the unique opportunities that LinkedIn provides marketers and proving that it has benefits outside of merely being talent acquisition tool!
From lead generation to the various ad types and most importantly LinkedIn’s exclusive targeting capabilities; LinkedIn advertising should be a part of any well-rounded social media strategy for both B2B and B2C audiences. If you want to establish yourself, your brand or your client as a thought leader, increase conversions, increase traffic to your website and gain additional insights into your consumer, these tips will help you effectively utilize LinkedIn to meet your goals.
1. All ad formats are not equivalent. Better understand what ad type best fits your specific goals and objectives.
2. LinkedIn ads are not just for acquiring new talent; Katrina will cover other objectives that can successfully be accomplished with LinkedIn’s unique offerings.
3. Best practices and tips to increase impressions, engagements and conversions on both paid and organic LinkedIn posts.
Register for this SIG by noon on Monday, December 12. After noon on December 12 an additional $5 will be charged for registrations.