Millennials Preferences Against Traditional Consumer Products
Millennial (born between 1977 and 2000) are currently the largest living generation so what they think, and how they act, and maybe most importantly, what they buy, is paramount. Millennials have their preferences. They’re responsible for some of the largest up and downswings in consumer categories. From food related items to hygiene to luxury items, millennial are disrupting trends and demanding products that meet their needs. Traditional consumer products should be on high alert as millennials aren’t consuming all of traditional products that the previous version cherished.
- Beer. Pass on beer, this age group prefers wine and spirits.
- Bar Soap. Millennials believe bar soap to be inconvenient and covered in germs.
- Golf. Although golf is still a popular sport with millennials, the number of active golfers between the ages of 18 and 24 dropped by 3 million in the last fifteen years.
- The Olympics. The drop in viewership led NBC to give advertisers free air time to ensure their commercials were seen by the number of people stipulated in their contract during the 2016 games.
- Diamonds. The Knot reported 8% of brides received an engagement ring with a nonprecious stone.
- Breakfast Cereal. Millennial's believe cereal is “an inconvenient breakfast choice because they had to clean up after eating.”
- Condoms. This one is hard to believe, but according to Macquarie Research, condom sales are falling in part because young people aged 17 to 25 are too distracted by their iPhones to have sex.
- Marmalade. Goodbye, jelly. Hello, avocado toast and Nutella!
To find out more about why millennials might be ditching these traditional products, check out the article, 8 Products Millennials are Murdering.