When Bad Analytics Happen to Good Passengers
Spring break is coming up fast. As you are flying to somewhere hopefully warmer than Iowa, be aware of our surroundings at the airport. Airlines gather huge amounts of passenger data, but aren't using the information to their benefit. They have the possibility to use their data to create personalized experiences that would make marketing professionals squeal with joy.
Check out what Sarah Steimer had to say about data and how airlines are using (or not using) the information to their benefit in the article, How Airlines Get Customer Experience So Wrong with So Much Data.