Marketing Managers: Tips From the Top
Marketing departments are often a mystery to other departments in an organization. The role of marketing can be vaguely defined resulting in blurred lines when collaborating with other departments. Sharat Sharan, co-founder, president and CEO of global webinar solutions provider On24 answered how he balances dueling skill sets, interdepartmental rivalries and more.
Read on to find out he how intertwines creative objectives with business goals in the Q & A article, Managing Marketers: Tips From the Top of the Organization.