The Human Experience
Creating brand loyal customers is a hard job. The importance of a great customer experience (CX) is now shifting into a human experience (HX). While CX is about creating a stellar experience for the customer's functional and transaction needs, HX is meant to create a deeper bond by appealing to the consumer's human desires like freedom, identify, knowledge, friendship and creation.
What? Human experience looks beyond commercial needs to understand and meet human desires such as freedom, identity and creation.
So what? Companies that prioritize HX are able to deliver meaningful experiences that build relevance and value with their customers.
Now what? Harness data, explore patterns, systematically study shifting human values, and expose future trends to explain, rationalize and predict customer needs.
Read the full article, Are You Designing for Human Experience?