Data for Deeper Insights and Better Decision-Making
There is no dearth of data for marketers to draw conclusions from, but building insights that drive smart decisions is a more nuanced and valuable skill. It is not enough to just collect data. Marketers needs to be strategic about the data they collect and the data points they analyze. The information we gather needs to be closely reviewed to create new perspectives or ideas.
Read what David Krajicek's article, 8 Tips to Curate Data for Deeper Insights and Better Decision-Making to learn about curating your data for decision-making and insights.