Introducing the 2018-2019 AMA Iowa President: Cassandra Pudenz

Introducing the 2018-2019 AMA Iowa President: Cassandra Pudenz


Cassandra is an Account Manager at Lessing-Flynn. She first joined the American Marketing Association while attending the University of Northern Iowa where she served as the collegiate chapter president. Upon moving to Des Moines, she got involved by volunteering for the NOVA Awards and joined the Board of Directors in 2012. During her tenure on the Board, she has served on the treasury, programming and communications teams before moving into the leadership track.

Why do you love AMA?

I’ve been involved in AMA for over 10 years, and for me, it has always been about the relationships made through the organization, whether at UNI, in Iowa or at a national level. The marketing industry in Iowa, and specifically in Des Moines, is small once you get engaged and connected. I love that AMA Iowa is a hub for this community of marketers to bounce ideas off of each other, share challenges, celebrate successes, continue to learn and just have a good time. I’ve gained the best friends and mentors through my involvement and have AMA to thank!

What has been your favorite part of serving on the AMA Iowa Board of Directors?

The AMA Iowa Board of Directors is unique in that most of what we are doing is marketing – event planning, social media, email communication, fundraising, marketing strategy, etc. Essentially, we are marketers, doing marketing for other marketers. Fun, right?! What that means for our board is that we have this great platform for expanding skills in areas that we may not typically work in at our day jobs. Plus, we have the support and expertise of each other to learn from. I’ve learned a TON from fellow board members, and as President, I love seeing our board members trying new things.

What is your leadership philosophy?

My leadership philosophy is similar to the “platinum rule” – lead others how they like to be led. This is a bit different for everyone and there isn’t a one-size-fits-all leadership style, so I try to adjust how I lead based on the person’s preferences and needs. As President, I’m making sure everyone has the resources they need to accomplish their goals, getting out of their way and being available for assistance/support as needed.

What are you doing to ensure you continue to grow and develop as a leader and marketer?

With young kids my time is fairly fragmented, so articles and videos are my go-to these days, although I would love to read more books. I utilize enewsletters to provide relevant content and keep me in-tune to trends and news within marketing, leadership and client industries. I also try to be diligent about carving out time on my calendar each month to attend workshops and speakers.

What motivates you?

I’m motivated by being able to be a resource for others. Whether it is helping a client find a solution to a marketing problem, assisting someone on their job search or answering questions about AMA Iowa, I love helping out. It’s not about knowing everything or having all the answers, but being able to connect people with the tools, resources or others that can assist. This is where I get my motivation, and I love that AMA Iowa helps foster those relationships and resources through being the go-to community for marketers.

What do you do outside of work and AMA?

I have a two-year-old boy and newborn baby girl so my husband and I stay pretty busy with the kiddos. We love taking advantage of all the events/activities Des Moines has to offer, and it has been fun (and challenging) to experience those with kids in tow. Additionally, volunteering has always been a passion of mine. Beyond AMA Iowa, I also serve as Chair of the Young Alumni Advisory Board for UNI’s College of Business, on the Board of Directors for the Des Moines Social Club and on the Angel Tree committee at my church.

Have a question for Cassandra? Drop her a note!

07/30/2018 9:25 AM |Add a comment
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