Behind the Content Marketing Curtain
Blue Compass 1601 48th Street, Suite 200 West Des Moines, Iowa 50266 United States (515) 868-0010 View additional information
Wednesday, June 05, 2024, 11:30 AM - 1:00 PM CST
Category: Luncheons
June (In-Person) LuncheonBehind the Content Marketing CurtainDid you know that brands with a documented content marketing strategy are four times more confident in reporting an ROI? But less than half of marketing departments actually have one (21%, in one B2B sector)? Content marketing can be a spiraling, costly marketing approach without alignment of goals, timing, and constituents. So while unsuccessful brands obsess about email subject lines and video length in LinkedIn posts, the winning brands move the needle with strategy, planning, and measuring the right outcomes. Aaron Templer takes the research from his seven-time award-winning book, research from his development and delivery of a two-day content marketing course for the American Marketing Association, and lessons learned from his marketing agency and uses it for a strategic look at content marketing, challenging you to put an end to your content marketing theater and focus on the three areas that can actually return value: Strategy, Aligning Time and People, and Business Results-Based Measurements. Audiences will takeaway:
Agenda11:30 AM – Networking Registration Fees:Members: $25.00 REGISTER TODAYSpeaker Biography Aaron Templer, Owner, Three Over Four Contact: [email protected] |