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Tactical Tuesdays: Social Media Advertising
Tuesday, February 04, 2025, 1:00 PM - 3:00 PM CST
Category: On-Demand Webinars

Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. We are calling it Tactical Tuesdays: Marketing in Action. Don't worry if you can't make this time because these are available whenever your are!

Training #4: Social Media Advertising

As social media advertising becomes increasingly competitive, it's time to focus on what, why and how ads convert within the native platform.  

Beginner/Intermediate | 2 Hours | 13 Modules

What You’ll Learn

  • Discover where you can run paid advertising on Facebook, Instagram and TikTok.
  • Understand how to create a strategy for an advertising campaign on Facebook and Instagram.
  • Learn how to implement tracking into your website with a Pixel.
  • Learn how to create relevant audiences for your advertising, including Interest, Custom and Lookalike Audiences.
  • Understand what makes audiences click on adverts and how to create an advert that converts.
  • Discover how to measure and optimize your social media adverts.
  • Explore plenty of best-practice examples of successful adverts.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

How to Access the Training

  1. Click the link below and scroll to the bottom of the page to find Enroll Now.
  2. Login using your credentials used to become an AMA member when prompted. 
  3. Complete the information requested then click Place Order. As AMA Member, your cost is $0! Nonmember cost is $79. 
  4. Click Go To My Library to find and click on the course Social Media Advertising.
  5. Begin your learning!
Access Training

Contact: [email protected]