Introducing FREE on-demand training provided with your AMA membership. We sharing the information on our calendar so you can add more to your marketing toolkit and maximize your membership. 

AMA Virtual Conference: Marketing in Higher Education

Winning Strategies for Higher Education Marketers

Registration for this event is free!

Higher education marketers, like you, play a critical role in ensuring that prospective students have the best possible chance and experience in enrolling and, eventually, graduating from these higher education institutions. As competition for student enrollment grows and digital marketing continues to evolve, it’s essential to stay on the cutting edge of strategies that resonate with prospective students and drive enrollment success.

Join us for this free virtual conference, where you’ll gain practical tools and actionable insights designed to enhance your recruitment, engagement, and retention efforts for the current school year and beyond. Learn from industry leaders and connect with fellow professionals to navigate the unique challenges of higher education marketing in today’s landscape.

What You’ll Learn

• Enrollment Funnel Optimization: Discover strategies to fine-tune every stage of the student enrollment journey, from awareness to application.
• Personalized Student Engagement: Learn how to create tailored marketing campaigns that resonate with prospective students and their unique needs.
• Leveraging Data for Student Success: Explore how data-driven insights can improve both marketing strategies and student retention rates.
• Innovative Recruitment Techniques: Gain practical knowledge on the latest trends in digital and content marketing to attract and convert more prospective students.

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification

SPECIAL NOTE: This virtual conference is presented by American Marketing Association. AMA Iowa does not have control nor able to assist with issues. 

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