AMA Workshop Series

Mastering Trackable Links: Build, Implement & Analyze for Marketing Success

Join this hands-on training session designed for marketers looking to level up their campaign tracking skills. Learn step-by-step how to create effective trackable links, seamlessly implement them across various channels and analyze the data to measure performance and optimize results. This interactive workshop equips you with practical tools and strategies to drive actionable insights and elevate your marketing efforts.

Perfect for professionals at any level, this session ensures you walk away with the skills to make your campaigns more data-driven and impactful. Don’t miss this opportunity to turn clicks into meaningful metrics!

Key takeaways include:

1. Learn how to build and customize trackable links to monitor campaign performance.
2. Discover best practices for deploying trackable links effectively across various digital marketing platforms.
3. Understand how to gain actionable insights from your campaign data to refine strategies and achieve measurable results.

Agenda

3:00 PM - Welcome
3:05 PM - Workshop begins
4:00 PM - Adjourn

Registration Fees:

Members: FREE
Guests: $15

Register Now

Speaker Biographies

Dani Ingersoll, Senior Digital Marketing Strategist, Blue Compass
Dani is a results driven Senior Digital Marketing Strategist with extensive experience in developing and executing innovative marketing strategies that deliver measurable business outcomes. She specializes in cross-channel campaign management, data-driven decision-making and optimizing the customer journey to enhance brand engagement and ROI. 

Known for her analytical mindset and creative approach, Dani excels in leveraging performance data to craft tailored strategies that resonate with target audiences. She is a collaborative leader, passionate about driving team success and staying ahead of industry trends in the fast-paced digital marketing landscape. 

Grace Chrisman, Digital Marketing Strategist, Blue Compass
Grace is a Digital Marketing Specialist at Blue Compass, leveraging her creativity and strategic thinking to enhance digital marketing strategies. With a degree in Apparel Merchandising and a minor in Entrepreneurship from Iowa State University, she crafts compelling copy and assets that engage target audiences and drive measurable results. Known for her fashion sense, Grace combines her eye for design with strategic insights to deliver impactful solutions for clients. When she’s not working, she enjoys thrifting, spending time with family or relaxing with her husband and their cat, Nora